1. Freeze the source message
Approve the source script before creating language variants. Capture product names, claims, prices, legal lines, pronunciation notes, and phrases that must not be translated. This becomes the reference for every market.
If the source is existing audio or video, transcribe it and correct names, numbers, and punctuation first. A translation built on a faulty transcript multiplies the error.
2. Translate for meaning and timing
Literal translation can create awkward speech or a sentence that no longer fits the scene. Ask for the same intent, reading level, call to action, and approximate duration. Keep a separate record of changes required by local policy or product availability.
Use BCP-47 language tags when locale matters. For example, Brazilian and European Portuguese may need different vocabulary, pronunciation, and review even though both are Portuguese.
3. Put a human review before synthesis
A fluent reviewer should check meaning, tone, product accuracy, pronunciation, and cultural fit before expensive media generation. Give the reviewer the original brief and visual context, not only the translated text.
Record approval at the script level. If the source changes later, mark affected translations for review instead of quietly reusing an outdated version.
4. Generate, time, and quality-check the voice
Select a voice suited to the target language and market. Generate a short sample first, then review names, numbers, pacing, emotion, and pauses. A voice can pronounce the words correctly and still feel wrong for the audience.
Fit the approved audio to the edit. If timing is tight, revise the translated script rather than stretching speech until it sounds unnatural. Review the final mix with music and effects present.
5. Publish variants as one campaign
Keep each localized output attached to the source brief, market, language, reviewer, and final export. Use consistent file names and retain the approved script beside the media.
Measure each market separately, but keep the reporting structure shared. This makes it easier to learn whether performance differences came from the offer, creative, language, or channel.
Frequently asked questions
Can AI fully automate video localization?
AI can accelerate transcription, translation, and speech generation, but a fluent human should review product meaning, legal claims, pronunciation, and cultural fit before publication.
What language code format should I use?
Use ISO language codes or BCP-47 tags when you need a regional locale, such as en, hi, es-MX, or pt-BR.
Does OpenCreative preserve the original speaker's voice?
OpenCreative currently uses selected provider voices. It does not claim to clone or preserve the original speaker's identity.